We are a small team of creative people who love what we do -
we can’t wait to hear your story.


Emily Ross-Joannou
Writer, Editor and Project Manager

As a journalist, editor and ghostwriter with over 12 years of experience, I'm obsessed with stories and absolutely love bringing memories, anecdotes and scenery to life with warmth and humour. I have interviewed a huge range of people from CEOs to celebrities and from astronauts to chefs but what unites them all is that behind every success and achievement is an amazingly unique backstory. My role at Story Catchers is to draw out all the details which make your company distinctive and use them to create a beautiful and personal book which will connect with your specific audience. I will guide you through the production process and liaise with Margarita, Piero and the printing company and ensure everyone is on the same page.


Margarita Lorenzo
Designer, Stylist and Producer

I have been working as a graphic designer since the early 90’s in England and in Spain, designing and producing marketing material for clients in both the public and private sector. I am a very visual person and enjoy helping companies to communicate their ideas through graphics in order to appeal to current and potential customers. I am also the proud owner of chocolate creative – my brand of handmade homewares.

Living in London I am surrounded by beautiful things which inspire me. When I’m out and about my eyes are constantly drawn to signs, colours and interesting typography. It is also the perfect place to pick up props of all shapes and sizes which I use in photoshoots. My role at Story Catchers is to bring your story to life by producing beautiful layouts which you can use to market your business. I will also direct and style the photoshoots to ensure every image conveys your story in a captivating way.


Piero Pierini
Photographer and Illustrator

I studied Fine Art at the University of Buenos Aires and moved to the UK in 1997. I have worked as an illustrator and photographer for publishers all around the world including New Era (USA), Gimm-Young Publishers, Inc. (Korea), Portal (Czech Republic) and Icon Books (UK).  My pictures have also been used in Sublime Magazine for many years.

I became interested in photography through watching my father take pictures. Although he wasn’t a professional he always put a lot of love into every shot. Photography to me is an extension of my eye, my brain. It is the way I share my vision of reality, what I select to pay attention to so someone else can see what and how I see it.

My role at Story Catchers is to use images to create a narrative for your book. I love to select a moment, freeze its beauty and energy, and leave the viewer to complete the story.